A person or business that might buy from you is called a
prospect. But they might just as accurately be called a skeptic.
We live in the age of the spam filter. And call-display. We live
in what fellow-copywriter Herschell Gordon Lewis calls, “The Age
of Skepticism.”

Your sales letters must overcome your reader’s built-in baloney
detector. Your prospective customers are on their guard. Here,
in no particular order, are some tips on how to prove your
trustworthiness on paper.

1. Third-party endorsements
If your
product has won an industry award for innovation, say so. If
your service was ranked among the top 10 in your industry by a
trade publication or other impartial group, mention that.
Leverage the positive press you’ve received.

2. Testimonials
If your clients have said
kind things about your company, your products or your customer
service, cite these accolades in your sales letters, with the
client’s permission, of course. Solicit these testimonials
often, and file them. Wherever possible, use the testimonials
that speak to the concerns and challenges facing each particular
prospect that you write to. To increase believability, cite the
full name, job title and company (and website if the testimonial
appears online) of each person who gives a testimonial.

3. Industry accreditation
If your company
is ISO 9000 certified, and if that is of value to your
prospects, say so. If you are members of your industry
association, or the Better Business Bureau, and if saying so
will increase your believability, mention that as well.

4. Longevity
The longer you have been in
business, the easier you are to trust. So mention your years in
business or the year you were founded, whichever sounds the most
impressive and plausible.

5. Industry leadership
Are you the leader
in your industry? That’s worth a mention. You can demonstrate
leadership in terms of annual sales, breadth of product line,
market share, number of employees, number of customers, and
number of countries where you have a presence.

Special challenges
If your company is
brand new, unknown, or cannot say any of the above things, there
are still ways to communicate trustworthiness. Incorporate your
business, since having Inc. after your name makes you look
established. Get a toll-free number. It says “big business” and
“customer service.” Offer a money-back guarantee. Offer “no
money up front, pay later” terms. Add the years that your
partners have been in business and present that figure as your
combined years of experience. Locate your office at a
prestigious address in the same neighbourhood where your
competitors are known to do business (Madison Avenue, New York,
for advertising, Saville Row, London, for men’s suits, and so
on).

© 2005 Sharpe Copy Inc. You may reprint this article online and
in print provided the links remain live and the content remains
unaltered (including the “About the author” message)

Alan Sharpe
http://www.articlesbase.com/direct-mail-articles/how-to-convey-trustworthiness-in-direct-mail-marketing-sales-letters-872.html

Article marketing has become very powerful over the last several years and the popularity is increasing constantly. Due to the success that many have with submitting to article directories, new technologies have been created. These technologies and new tools have been designed to help make it easier for many to transition over into article marketing.

Article directories have started to upgrade their service to include many new tools and some even with brand new technologies that are created to help the authors and marketers take full advantage of article marketing. Many of these tools and new technologies have been created to make article marketing more automotive.

Taking advantage of automation will make your article marketing efforts easier and your life easier. Submitting your recent articles that you have written to thousands of article directories is now easier than ever. Creating interesting content filled articles has now become possible because of new technologies. Short articles can even be submitted to your blogs on pure auto-pilot.

Advancements That Will Change the History of Article Marketing

Article Submission — The popularity of auto submission for articles have been increasing and some developers have taken note of this popularity. There are many submission services online and software that can be run from your desktop. Not all auto submission is created the same though and this is where technology is starting to step in. Many auto submission services use generic categories to submit your articles, for more details visit to www.ezines-success.com which can be more harmful to your marketing efforts. Handfuls of submission services have decided enough was enough and have created powerful auto submission tools that will submit to each article directories exact categories. Think of how much more exposure your article could get by being submitted to the proper category.

Drip-Feed Submission — Blogs have been increasing in popularity and with that increase comes the need for automation of posting to your blog. Many marketers have 20 or more blogs and it is very time consuming trying to keep those blogs updated. Drip-Feed submission will take articles that you have written and post them to your blog on auto-pilot at the times your specify. You could drip-feed your blog with 1 or 2 articles per day or per hour. Only a handful of sites currently offer this technology but those sites are producing more powerful tools to make your life easier.

Content Creator — Until recently only a few article directories have been allowing a limited about of html in articles. There are a handful of sites though that are allowing full html that will actually allow the creation of article sales pages. With this brand new technology writers and authors have the capabilities to insert images, for more details visit to www.newbies-copywriting.com videos, flash, html templates and many other elements into articles. Using proper content creation can transform your article into a true work of art.

Though many of these tools and technologies are only available at a handful of sites currently, technology is increasing everyday and more powerful tools are being created. Think of how much greater of a response you can get from your recent articles that you have written by using these interesting article tools.

ruchika
http://www.articlesbase.com/internet-marketing-articles/taking-advantage-of-automation-will-make-your-article-marketing-efforts-easier-738913.html

Now, I am going to give you the 5 best internet marketing strategies to make serious money online. Those best internet marketing strategies are extremely powerful strategies for everyone who is looking for how to make serious money online from home business. You’ll discover proven success & the best internet marketing strategies for building your highly successful home based internet marketing business.

Here are the 5 best internet marketing strategies to make serious money online:

Strategy #1: Research hot niche keywords to attract more traffic, maximize the benefit of your PPC campaigns, and find new hot niche markets with high demand.

This is the first important strategies you must do for your own home based internet marketing business. Discovering hot niche keyword research with low competitors is the KEY successful factor for:

- Setting up your high quality website with high relevancy & targeted traffics

- Improving your search engine ranking/optimization

- Building your unique & high quality content/articles with keyword-rich

- Establishing your pay-per-click campaign

Strategy #2: Sell to visitors when they’re on your web site with a great sale letter AND after they leave.

Second of the best internet marketing strategies you must concern is to provide a great sale letter on your website. This strategy is about writing a great sale letter with high conversion rate & builds your online mailing lists. I highly encourage you to focus on how to convert traffics into sales through your own salesletter on your website and collect your visitor’s personal information for further sales in the future. I saw many home based internet marketing business people that they focus on how to drive traffics to their website rather than on how to convert traffics into sales. You’ll get nothing if you can’t convert your visitors into your customers. The more conversion rate you have, the more sales you get! Even if your visitors won’t buy or make any purchases from your website, you must keep their personal information in order to use for further sales in the future. This is one of the huge make money business opportunities!

Strategy #3: Automate your home based internet marketing business to leave you free to grow it in the future… and come up with new money-making ideas

Without this automation internet marketing strategy, not only would you get fewer sales, you simply wouldn’t have the time to research ideas for new home based internet marketing businesses, let alone start them up and manage them. By building home based internet marketing business that is fully automated. You can withdraw from your day-to-day operation works and you will have time to look for more untapped niche markets. My experiences show that this strategy is the best of the best internet marketing strategies to grow your home based internet marketing business.

The example of how to automate your home based internet marketing business is to automate your email promotion internet marketing strategy. You need an autoresponder to take a responsibility of this stuff!

Strategy #4: Utilize full use of the expertise of others to maximize your make money business opportunities and revenues

Don’t reinvent the wheel all the time! You must utilize full use of the expertise of others to maximize the opportunities to make serious money online from home based internet marketing business. My highest recommendation is to learn from other successful internet entrepreneurs in the membership site and try to come up with a lot of questions you have in your mind. I am sure that those entrepreneurs are willing and ready to help you to your success in home based internet marketing business.

Great tips on internet marketing & secrets of how people can make money over $5,000,000 in one year. You’ll discover real-life case studies – which you have never seen somewhere else – of people who make big money online. Also, you’ll find a great tips & top secrets of their hugely success.

Strategy #5: Don’t give up & never stop learning!

The last best internet marketing strategies for your home based internet marketing strategy is you! You have to learn all the time. I would love recommend that you don’t give up until you achieve your goals. Also, learning all the time in the internet marketing world is a must.

Final thoughts, the best internet marketing strategies for your highly successful in home based internet marketing business are: research, sell, automation, utilization and self-improvement. I strongly believe that those best internet marketing strategies will help you definitely to your goals. Also, you will absolutely make serious money online in your home based internet marketing business with taking those best internet marketing strategies into your action seriously.

#1 best internet marketing course – learn how to build highly profitable home based internet marketing business from scratch and discover great tips on internet marketing of how to make money over $65,000 in a month!

Get FREE report now to discover great tips on internet marketing, internet marketing techniques and secrets of how to make serious money online at home easy through your online home based internet marketing business with multiple best internet marketing strategies (e.g. email promotion internet marketing, affiliate marketing business, and blogging). There are many easy ways to make money online there. You’ll learn a lot of easy ways to make money online at home. Also, you’ll save your time & money for your online home based internet marketing business!

*Reprint Policy: Reprint in full with writer’s name, contact information, active links and brief bio.

zmilliondollars
http://www.articlesbase.com/online-business-articles/5-best-internet-marketing-strategies-for-your-home-based-internet-marketing-business-to-make-serious-money-online-132867.html

If you have just recently opened up your own business, you are probably swamped with responsibilities for getting the venture off of the ground. Between hiring, managing the finances, running the day-to-day grind of a good business, there is hardly enough time to do anything else. If your company has a website and you rely upon the Internet for your business, there is another thing you must do. It may seem like just another hassle, but in the end, it will benefit your website greatly. Employing the help of a Phoenix Internet Marketing Service can greatly improve the number of hits on your website and ultimately present opportunities for success in business. With these services, there are many different ways that your company can benefit. Not only will basic search engine optimization tactics be used, but other types of marketing will also be in place in order to help your business grow through the internet.

Search engine optimization is obviously the most prevalent way to increase the traffic of your website. With Phoenix Internet Marketing Services, articles and other types of content can be created for your company that will be easily searchable and accessible through the internet. Specifically, people will be able to search for both your company and the things that you offer on the internet. Say, for example, your website offers golfing products. With improved search engine rankings, your website will be moved closer to the top of the pages when people search for those types of things. This is a technique that has been proven time and again to be a very successful way to help your business grow by leaps and bounds.

It seems like almost every Internet marketing firm out there provides that service. Look for marketing services that offer a little bit more. Find a service that specializes in allowing companies to choose from a few different marketing tactics in order to create a successful promotional plan. Generally, a combination of many things is the best way to get a steady growth for your company through the internet. In addition to the regular sort of search engine optimization work that the service provides, companies can also choose a type of email marketing that is not offered everywhere. By promoting your website and your product through email, you open up yet another avenue to potential customers who otherwise would not have had an opportunity to view your company on the web. While it is true that most utilize search engines when surfing the Internet, some people might not rely as heavily on them. Through the option of email marketing through a Phoenix Internet Marketing Service, you can have yet another door opened to more potential customers.

The service should also offer pay-per-click advertising that can help your website bring in revenue. This is a growing fad among websites who look to capitalize on the growing impact of the internet. By placing advertising on your website, you create another stream of revenue that can supplement your business in their normal profiteering.

When searching for marketing firms on the internet, it is comforting to know that not all companies are the same. Many of them offer things that are unique from the other companies within the business. Because of this, it is becoming much easier to start working with an internet marketing company that suits your business and its goals. Whether you seek to increase site traffic or simply want to have a promotional period for your growing business, programs offered through the Phoenix internet marketing services are a great way to get started on the right foot.

Andy West
http://www.articlesbase.com/internet-articles/phoenix-internet-marketing-services-offer-different-promotional-tactics-89250.html

If your affiliate marketing program isn’t generating as much cash as you expected, you may be either doing it wrong or you don’t have the right affiliate marketing program
you should look for the best affiliate program that will make you earn a substantial amount of income.

It is a fact that many people who have chosen the best affiliate marketing program have earned a lot of money that they even considered to leave their regular jobs and fully concentrate on the affiliate marketing program business. You may think that the best affiliate program is not easy to come by and that they can cost too much, but the best affiliate program is not really what it seems.

 You will find that the best affiliate marketing program is widely available in the Internet and can only cost you a small amount of money and some are even free. Many people don’t really see that a particular affiliate marketing program is the best even if they always cross paths with it on the Internet. So, in order to recognize that an affiliate marketing program is the best kind, you should know how to look for one.

 There are three features that you should look for in an affiliate marketing program in order to know that it’s the best kind and will generate a good amount of income for you. The first feature you should look for in an affiliate marketing program is that it should be easy to duplicate.

Choosing an affiliate program shouldn’t just be easy to implement and get results in terms of income, it should also be easy for you and others to duplicate. Obviously, the reason for this is that you can duplicate your success and with this, you can duplicate your income. The second feature that you should look for in an affiliate program is it should have tasks that have to be repeated everyday. this feature is a sign that the affiliate marketing program is one of the best and is an income earning potential. With tasks that have to be repeated daily, you can expect that this program will get you the best results from any marketing program.

 The third feature that an affiliate marketing program will have is it will take in a lot of people who will otherwise not even give it a second look. This is because many people who see affiliate programs like this tend to think that it’s just another affiliate program that doesn’t work. In fact, affiliate programs like these are what super affiliates use in order to profit a lot of money from and spend little for it.

These are the things that people usually ignore. So, the next time you are looking for the best affiliate marketing program, consider these three features and look for them in an affiliate marketing program. You will see that it is widely available in the Internet and all you have to do is find the one that is suited to your website. you will be able to earn a lot of money from it.

Davinder cm
http://www.articlesbase.com/marketing-articles/what-is-do-you-no-the-features-affiliate-marketing-program-681112.html

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